Cultural Insights

With expertise in both nutrition and Hispanic culture, we can help navigate the different flavors and food vocabulary across the varied Hispanic market. One size doesn’t fit all. Popular flavors in southern Mexico may not appeal to Puerto Rican consumers. We help you understand your consumer clearly so your products meet their tastes.

Hispanic Food Communications can translate your marketing communications to Spanish, helping you connect with your Hispanic consumers. We can also help you tailor your messages culturally, with recommendations about how to talk about food and wellness to a vibrant multi-cultural market.